In the context of a global economic slowdown, Lebanon is increasingly seen by investors as a competitive location with highly skilled and trained staff, IT services and important off-shoring capabilities.

As some Lebanese entrepreneurs quoted by The Daily Star put it, "[...] for the rest of the world, [Lebanese companies] can usually provide the same or more expertise for lower prices when compared by with Western businesses. [...] "Quality is the advantage in Lebanon," said Nassib Haddad, managing director of nhgraphics. "It is quite impressive for a country that is so small and has such limited resources ... but look at what's coming out of Lebanon, and look at the many satisfied clients." [...]

This combination of local stability, international recession, and Lebanese prosperity creates a favorable business environment for marketing professionals in general, and web development agencies in particular."