MarketWatch.com (published by Dow Jones & Company) reported that Egypt was selected by the National Outsourcing Association mainly for its young population, language skills and business-friendly climate, which turn the country into an attractive platform for outsourcing investments.

According to Dr. Hazem Abdelazim, CEO of Egypt-based Information Technology Industry Development Agency (ITIDA), "this award recognizes the vast progress Egypt has made in the outsourcing market[...]," and he added that "Egypt is slowly but surely putting its mark on the map of favored global services locations. Its young population, a large multi-lingual workforce, a solid infrastructure and a competitive cost structure is fortified by unequivocal government support, making Egypt a compelling destination for outsourcing services."

According to the same source, "[...] Egypt was awarded the prestigious title of Outsourcing Destination of the Year at the National Outsourcing Association's 2008 Awards held in London, beating rivals Philippines and Romania to the accolade. [...] More than 350 high-level executives and outsourcing professionals attended the event. [...] Recently, Egypt was praised as "by far the Middle Eastern country currently best positioned to take advantage of the boom in outsourcing" in a report by the Yankee Group. Cairo was also awarded seventh position in a study prepared by Global Services-Tholons on the top 50 emerging outsourcing cities in 2008. A.T. Kearney, the leading consultancy firm, also placed the country 13th in its 2007 Global Services Location Index.The growing list of multinationals investing in Egypt, including Vodafone, Wipro, Satyam, Teleperformance, IBM, Microsoft, SQS and Valeo, is another testament to the country's unwavering efforts to establish itself as a modern business location.[...]"