ANIMA Background

 

ANIMA Project 2002 - 2007

From 2002 to 2007, ANIMA’s primary goal was to reinforce the capabilities of the MEDA investment promotion agencies (IPAs). However, the ultimate goal of the network was to increase foreign direct investment flows into the Mediterranean region - mission accomplished !

In 2006, the partners of the project have decided to incorporate an independant international institution to pursue their cooperation: ANIMA Investment Network was born in June 2006.

 

ANIMA Consortium 2002-2007

 

The ANIMA project has been carried out by a Euro-Mediterranean consortium made up of the following entities : the Invest in France Agency (AFII, France), the « Istituto nazionale per il Commercio Estero » (ICE, Italia) and the Directorate for Investments (DI, Morocco).
The ANIMA programme comprised around fifty operations per year (seminars, regional events, studies, quarterly newsletter, promotion documents, major stages of the web site, news data bases). In particular, the project included a set of seminars and participation in several fairs or exhibitions, which constituted heavy operations.
To be able to implement this ambitious programme, to provide a comprehensive content and to benefit from external leverage, the ANIMA team has developed partnerships with various organisations, companies or projects. A local ANIMA seminar, for example, is a "co-production" between the ANIMA team, the host IPA and various partners.
This project is now finished, but the new ANIMA Investment Network organisation was set up soon in order to continue the ANIMA work.

 

Tell the truth

In order to achieve its objectives, it has been necessary for ANIMA to work at the same time on :

- the global image of the Mediterranean
- the investor reception conditions in MEDA countries,
- and the practices – which sometimes differ from the intentions;

These topics are often on the edge between politics and economics. ANIMA can play a useful role if it is possible to speak openly and honestly with respect to decision makers. It is not only necessary to improve the capabilities of the various MEDA IPA staffs, it is also necessary to tell the truth in economic and political terms, especially about the reasons which may explain the lack of commitment from international investors.

Be pragmatic

Beyond the missions given by the European Union, ANIMA has the ambition to contribute to a significant acceleration of investment activities in the Mediterranean, through an approach where the region defines itself, is promoted, and is fully co-operating. This results in the least academic, and the most pragmatic interpretation of ANIMA operations, even with respect to training :

- Systematic use of case studies and concrete on-going projects, in MEDA countries;
- Development of the tools used by IPAs – promotion documents, web site, selling points, data bases, road shows etc.;
- Use of seminars and other conferences as means of maximizing the contacts with investors, in particular European or Mediterranean;
- Identification and transmission of real investment projects to the MEDA countries.

Exchange and share

The spirit of the project is co-operative. All the partners, whether they come from EU or from MEDA countries may give and receive. It cannot be that the South only listens to the lessons from the North … on the contrary:

- Each one can contribute to the project according to his experience, successes, and even failures (which have their didactic importance);
- A South-South co-operation must be established, based on the breakthroughs in different MEDA countries;
- The participating EU IPAs are aware of the possible contribution of the MEDA countries in new forms of economic exchanges and search for complementarities, in the mid-term interest of all parties.

 

ANIMA Historical Partners

 

From 2002 to June 2007, the ANIMA programme comprised around fifty operations per year (seminars, regional events, studies, quarterly newsletter, promotion documents, major stages of the web site, news data bases). In particular, the project included a set of seminars and participation in several fairs or exhibitions, which constituted heavy operations.
To be able to implement this ambitious programme, to provide a comprehensive content and to benefit from external leverage, the ANIMA team has developed partnerships with various organisations, companies or projects. A local ANIMA seminar, for example, is a "co-production" between the ANIMA team, the host IPA and various partners.

 

Med IPAs (co-hosting of local and regional seminars)

 

EU IPAs (co-hosting of EU seminars. Experts. Study trips. Internships. Technical assistance to Med IIPAs)

 

Tel. +33 4 96 11 67 60  
Projets & Services ANIMA