Best Med

Development of a sustainable tourist industry in the Mediterranean

The ambition of Best Med is to promote the development of a tourism sector which respects the environment in the Mediterranean. Two complementary strategies are implemented: raising awareness among tourism operators and hotel companies on the advantages of sustainable tourism and promoting a better reconciliation of the supply with the demand in the sector of eco-sustainable products through business meetings. This initiative represents an important lever not only for the tourism sector but also for other sectors of activity linked to the new environmental sustainability technologies..

 

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