BtoB Guidebook : Guide to good practices used support companies on international markets

Country: Algeria, Others countries, Cyprus, Egypt, Euromed, Europe, Israel, Jordan, Lebanon, Libya, Malta, Morocco, Palestine, Syria, Tunisia, Turkey
Activity: Agribusiness, Furnishing and houseware, Other or not specified, Bank, insurance, other financial services, Biotechnologies, Public works, real estate, infrastructure, Chemistry, plasturgy, fertilizers, Electronic components, Car manufacturers or suppliers, Distribution, Water, environment and utilities, Education, culture, media, Electronic ware, Conventional Energy, Renewable energy, Electric, electronic & medical hardware, Consulting and services to companies, Data processing & software, Mechanics and machinery, Aeronautical, naval & railway equipment, Drugs, Metallurgy & recycling of metals, Health services, Telecom & internet, Textile, clothing, luxury, Tourism, catering, Transport, logistics, Glass, cement, minerals, wood, paper

This guide aims essentially at all the players responsible for accompanying companies in their international quest. It represents a sort of “vade mecum” proposing an approach to be used to better respond to the demands of the economic operators and strengthen the expertise of the BSOs.


It should be used to:

  • measure the impact of B to B operations for companies
  • appreciate the effectiveness of the methods used
  • identify the good practices and develop lines of progress within the BSOs
  • possess a reference system to carry out support missions
  • have benchmarks for the successful accomplishment of each stage
  • harmonise the respective practices of the partners within the Mediterranean Basin


Indeed, sharing and exchanging good practices should lead to a strengthening of the Mediterranean business network based upon the reciprocity of the BSOs concerned.

Executive summary Résumé
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