Evènements Anima

The Economic Development Masterclasses : the first modules in Athens

Greece  
From 21/01/2019 to 25/01/2019
Training


ANIMA Investment Network and Business France are launching the Economic Development Master Classes as part of EBSOMED, a project co-financed by the European Union to strengthen business support organisations and business networks in the southern neighbourhood.

The Economic Development Master Classes are certified training courses for executives of economic development agencies who wish to acquire or develop professional skills in this field. The Master Classes last 12 days and are divided into 4 seminars organised in different countries 

They alternate theory and practice, and are led by international experts and academics. Each participant is accompanied on a concrete project to develop a strategy, a service, a tool, or organisational innovation for the employer organisation.

These trainings bring together executives from several countries, and it also intend to strengthen the fellow’s international professional relations by developing their network. 

 

The first modules will be held in Athens, with the help of Enterprise Greece :

 

From 21 to 23 January 2019 : Module E. Defining the territorial marketing strategyl of the Master Class C2. Territorial marketing: structuring and promoting an attractive ecosystem   

  • Opening of Cycle C2 and presentation of the project certifying
  • Criteria for selecting the investor's site
  • Comparative advantages of the country and its investment sites 
  • Diagnostic tools and methods
  • Set objectives, qualify targets
  • The tools of territorial marketing
  • Building a territorial offer
  • The importance of being very selective
  • Measure your performance 
     

Download the C2 brochure

 

From 23 to 25 January 2019 : Module M. Financement de la coopération : opportunité pour un changement territorial de la Master Classe C4. Cooperation funding:  opportunities for territorial change   

  • Donors overview
  • EU programmes and projects
  • The project cycle
  • Formulating a concept note and a project proposal
  • Evaluation and watch on funding opportunities
  • Case studies and group work

Download the C4 brochure  

 

Conditions of participation upon request.

Coverage of travel and subsistence expenses for candidates eligible to the EBSOMED grant.



Tel. +33 4 96 11 67 60  
Projets & Services ANIMA