Evènements Anima

The Economic Development Masterclasses: closing of the first training cycles in Marseille

France  
19/12/2019



At the begenning of 2019, ANIMA Investment Network and Business France have launched the Economic Development Master Classes as part of EBSOMED, a project co-financed by the European Union to strengthen business support organisations and business networks in the southern neighbourhood.

The Economic Development Master Classes are certified training courses for executives of economic development agencies who wish to acquire or develop professional skills in this field. The Master Classes last 12 days and are divided into 4 seminars organised in different countries 

They alternate theory and practice, and are led by international experts and academics. Each participant is accompanied on a concrete project to develop a strategy, a service, a tool, or organisational innovation for the employer organisation.

These trainings bring together executives from several countries, and it also intend to strengthen the fellow’s international professional relations by developing their network. 

 

The last modules of these 2 training cycles will take place in Marseille.

 

From 2 to 4 December 2019 : Module H. Communications strategy of the Master Class C2. Territorial marketing: structuring and promoting an attractive ecosystem

  • Identity, brand and territory
  • Building the image and deploying a campaign
  • Perception vs. reality: image conveyed by the media and professionals
  • Digital marketing: social marketing and data management
  • Crisis management (how to give a good image in a disrupted environment)
  • Hearing of the projects certifying and closing the seminar

Download the C2 brochure

 

From 4 to 6 December 2019 : Module P. Assessing the project impact and capitalisation of the Master Classe C4. Project development and management: cooperation and fundraising

  • Evaluation criterias
  • Planning and conducting an evaluation
  • Drafting an evaluation report
  • Sharing results and adopting recommendations
  • Capitalising and sharing knowledge
  • Case studies, group work and role play
  • Transferring TEDM Project development and management curricula to professional environment

Download the C4 brochure

 

Conditions of participation upon request.

Coverage of travel and subsistence expenses for candidates eligible to the EBSOMED grant.

 

More information about the Master Classes at this link



Tel. +33 4 96 11 67 60  
Projets & Services ANIMA