Evènements Anima

The Economic Development Masterclasses : 2d opus in Nador (Morocco)

From 25/03/2019 to 29/03/2019

ANIMA Investment Network and Business France are launching the Economic Development Master Classes as part of EBSOMED, a project co-financed by the European Union to strengthen business support organisations and business networks in the southern neighbourhood.

The Economic Development Master Classes are certified training courses for executives of economic development agencies who wish to acquire or develop professional skills in this field. The Master Classes last 12 days and are divided into 4 seminars organised in different countries 

They alternate theory and practice, and are led by international experts and academics. Each participant is accompanied on a concrete project to develop a strategy, a service, a tool, or organisational innovation for the employer organisation.

These trainings bring together executives from several countries, and it also intend to strengthen the fellow’s international professional relations by developing their network. 


The 2d opus will be held in Nador (Morocco), with the help of l'Agence de l'Oriental :


From 25 to 27 March 2019 : Module N. Diagnostic: transform a territorial challenge into a project idea from the Master Classe C4. Cooperation funding:  opportunities for territorial change   

  • Cooperation project
  • Identifying, collecting and analysing datas
  • rafting and analysing problems 
  • Selecting a strategy and drafting an action plan
  • Case studies, group work and role play

Download the C4 brochure


From 27 to 29 March 2019 : Module F. Governance of territorial marketing from the Master Class C2. Territorial marketing: structuring and promoting an attractive ecosystem

  • The components of attractiveness: from promise to proof
  • An identity and marketing at the service of a shared project
  • What is expected of an investment promotion agency (IPA), a regional agency, the surrounding ecosystem
  • Pillars of investment promotion: strategy, institutional framework, services
  • Mandates and governance of the IPY, regional agency
  • Define a clear organization with stakeholders and partners 
  • Presentation of project topics certifying participants

Download the C2 brochure


Conditions of participation upon request.

Coverage of travel and subsistence expenses for candidates eligible to the EBSOMED grant.


More information about the Master Classes at this link

Tel. +33 4 96 11 67 60  
Projets & Services ANIMA