Local Investment Promotion in the Mediterranean: a practical compendium

Country: Algeria, Others countries, Cyprus, Egypt, Euromed, Europe, Israel, Jordan, Lebanon, Libya, Malta, Morocco, Palestine, Syria, Tunisia, Turkey
Activity: Agribusiness, Furnishing and houseware, Other or not specified, Bank, insurance, other financial services, Biotechnologies, Public works, real estate, infrastructure, Chemistry, plasturgy, fertilizers, Electronic components, Car manufacturers or suppliers, Distribution, Water, environment and utilities, Education, culture, media, Electronic ware, Conventional Energy, Renewable energy, Electric, electronic & medical hardware, Consulting and services to companies, Data processing & software, Mechanics and machinery, Aeronautical, naval & railway equipment, Drugs, Metallurgy & recycling of metals, Health services, Telecom & internet, Textile, clothing, luxury, Tourism, catering, Transport, logistics, Glass, cement, minerals, wood, paper

The ongoing deep social unrest shaking up most Med countries is largely a result of unbalanced economic growth. The sustainable development of the region calls for the strengthening of local investment promotion capabilities in order to help Mediterranean territories face a tougher national and international competition for investment, jobs and wealth.

 

This practical compendium comprises 10 case studies, which show different ways of:

  • defining a promotion strategy (conducting a SWOT analysis or benchmark, internally or through a carefully-chosen consultancy);
  • turning your promotion strategy into an effective communication plan (building an image/a brand, forging ahead with the right differentiating messages, favouring suitable tools and channels);
  • fine-tuning your prospecting plan (identifying and canvassing your potential partners and targets, calibrating your tools).

 

Each case study provides:

  • an institutional profile (allocated missions/means put into perspective, national and local economic or institutional peculiarities);
  • an analysis of the organisation’s promotion strategy;
  • an examination of its prospecting and communication plans (elaboration process, output and impact).


Executive summary Résumé
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