The Economic Development Masterclasses


Conduct attractive and inclusive development strategies.


The Economic Development Masterclasses (TEDM) are training curricula opened to C-Level executives of economic development organisations based in the Mediterranean countries. They are implemented by ANIMA Investment Network in the framework of the EBSO MED project co-financed by the European Commission.

TEDM Fellows are selected based on their profile, motivation and on the commitment of their organisation. Fellows select one of the four curricula proposed. Each curriculum is composed of four modules delivered over a period of 18 months. One module corresponds to a 3-Day seminar organised in one EU or MED country, and comprises a study visit.


Eligibility 2018/2019


Candidates for the Economic Development Master Classes supported by the EBSO project must be executives of the economic development organisations based in the 10 beneficiary Mediterranean countries: Algeria, Egypt, Israel, Jordan, Lebanon, Libya, Morocco , Palestine, Syria or Tunisia.


Applicants with a similar profile but based in another country may apply for the Master Classes. Their participation is at their own expense, depending on the availabilty for additional participants.


C1. Facilitating inward investment / Rationale for Foreign Direct Investment


Module A. Context and stakes

  • Macro-economic aspects of FDI (world-wide, in the Mediterranean)
  • Rating of Med countries (country risk)
  • Opportunities for the region/ SWOT
  • Privatisation/PPP/BOT programmes
  • Links between FDI and export (internationalisation of flows)
  • EU-Med association agreements and their impact


Module B. Building a favourable business environment for investment

  • Competitiveness rankings (Doing Business, IMD, WEF etc.)
  • Political and social stability
  • Legal framework
  • Protection of the investor
  • Taxation, repatriation of profits
  • Social legislation
  • Training of the workforce
  • Venture capital and SME nurturing
  • Real estate, infrastructure and "utilities"
  • Facilities offered to executives (living conditions, int’al schools, culture)
  • Sectoral regulations for project approval


Module C. Facilitating investment and exchanges

  • Location criteria for investors
  • Importance of qualitative factors (personal experience and links, confidence, political stability of the system, consistency of speech vs. reality)
  • Discrepancies between the "official" framework and local practices
  • Bureaucracy, red tape, other obstacles
  • Technical barriers to commercial exchanges, freight transit conditions etc.
  • Standards and qualifications


Module D. Support to investors

  • Grants and financial aids
  • Tax exemptions
  • Company creation: start-ups, business incubators, micro-credit, capital funds
  • Company law
  • Creation of joint-ventures
  • Technology transfer agreements
  • Organisation of sub-contracting
  • Industrial zones, free zones etc.
  • Buildings, offices, real estate grants
  • Local training programmes for qualified personnel
  • Industrial restructuring and take-over opportunities


C2. Territorial marketing: structuring and promoting an attractive ecosystem


Module E. Defining the territorial marketing strategy

  • Comparative advantages of the country and its investment sites
  • Image conveyed by media and professionals
  • Analysing strengths, weaknesses, competition, threats and opportunities
  • The importance of being very selective
  • The Web site: a marketing tool
  • Development of promotional leaflets


Module F. Support components for business expansion

  • Financial tools and incentives
  • The Doing business ranking component
  • Technology transfer and innovation support
  • The importance of infrastructures
  • Support for HR development
  • Takeover/ restructuring of companies


Module G. Leverage on the innovation ecosystem

  • Why innovation?
  • Presentation of the ecosystem components
  • Maturity of MENA innovation
  • The role of public sector
  • Embed FDI and SMEs in the innovation ecosystem


Module H. The communication strategy

  • Preliminary research (image, communications and media plan)
  • Graphic charter and textual identity
  • How to sell a country, a site, a sector?
  • Examples of messages or campaigns developed by the IPAs
  • Crisis management (how to provide a good image in a troubled environment?)
  • Examples of offers for a project


C3. Organisation for detection and follow-up of investment projects


Module I. Identification and qualification of projects

  • Creation of a network involving prospectors or consultants, the national agency and the host sites
  • Investment Intelligence (methods and tools)
  • Typology of the projects (start-up or greenfield investment, expansion of an existing site, acquisition, partnership, …)
  • Level of effort required, management of the confidentiality, reporting
  • Qualification of the projects (appraisal of their reliability and the chances to win)
  • Preparing the investor visit


Module J. Follow-up of investment projects

  • Cultural approach to doing business in the main FDI-provider countries
  • How to establish an effective coordination between local/regional and Negotiating with the investor
  • Preparing the contract (exchange of letters, contract)
  • Site visit preparation
  • Relationship with the national authorities
  • Examples of "best practices"


Module K. After-care

  • Data on extensions (brownfields) vs. creations (greenfields)
  • Follow-up methods for prospects and projects (databases, etc.)
  • The importance of nurturing companies after investment
  • Cultural differences (e.g. Asian investors, Europe, US companies etc.)
  • The after-sales service (information, news, facilitation, “clubs” for existing investors, taking care of expatriate families)


Module L. Impact assessment of business and investment

  • From quantity to quality of FDI
  • Importance of sustainable FDI
  • Project evaluation, multiplier effect
  • Due diligence, economic and financial appraisal, risks and mitigation
  • Case studies


C4. Project development and management: cooperation and fund raising


Module M. Cooperation funding:  opportunities for territorial change

  • Donors overview
  • EU programmes and projects
  • The project cycle
  • Formulating a concept note and a project proposal
  • Evaluation and watch on funding opportunities
  • Case studies and group work


Module N. Diagnostic: transform a territorial challenge into a project idea

  • Cooperation project
  • Identifying, collecting and analysing datas
  • Drafting and analysing problems
  • Selecting a strategy and drafting an action plan
  • Case studies, group work and role play


Module O. Designing and managing a project that match the objectives

  • The logical framework
  • Programming projects : resources, time and sequences
  • The coordinator role
  • Administrative and financial management
  • Support the action through communication
  • Case studies, group work and role play


Module P. Assessing the project impact and capitalisation

  • Evaluation criterias
  • Planning and conducting an evaluation
  • Drafting an evaluation report
  • Sharing results and adopting recommendations
  • Capitalising and sharing knowledge
  • Case studies, group work and role play
  • Transferring TEDM Project development and management curricula to professional environment




Aurélien Baudoin, Director, Network and Development, ANIMA
Tel. +33 (0)4 9611 6763

Tel. +33 4 96 11 67 60  
Projets & Services ANIMA