The Economic Development Masterclasses


Conduct attractive and inclusive development strategies.


The Economic Development Masterclasses (TEDM) are training curricula opened to C-Level executives of economic development organisations based in the Mediterranean countries. They are implemented by ANIMA Investment Network in the framework of the EBSO MED project co-financed by the European Commission.

TEDM Fellows are selected based on their profile, motivation and on the commitment of their organisation. Fellows select one of the four curricula proposed. Each curriculum is composed of four modules delivered over a period of 18 months. One module corresponds to a 3-Day seminar organised in one EU or MED country, and comprises a study visit.


Eligibility 2018/2019


Candidates for the Economic Development Master Classes supported by the EBSO project must be executives of the economic development organisations based in the 10 beneficiary Mediterranean countries: Algeria, Egypt, Israel, Jordan, Lebanon, Libya, Morocco , Palestine, Syria or Tunisia.


Applicants with a similar profile but based in another country may apply for the Master Classes. Their participation is at their own expense, depending on the availabilty for additional participants.


Programme 2019 


Master Class C2. Territorial marketing: structuring and promoting an attractive ecosystem 

  • 4 seminars in 2019 - Download the C2 brochure
  • Athens, Greece, 21-23 January 2019 | Nador, Morocco, 27-29 March 2019 | second semester 2019: date & place to be defined | Marseille, France 2-4 December 2019
  • The dates and locations of the following seminars will be announced shortly
  • Conditions of participation upon request. Coverage of travel and subsistence expenses for candidates eligible to the EBSOMED grant


Master Classe C4. Project development and management: cooperation and fundraising 

  • 4 seminars in 2019 – Download the C4 brochure 
  • Athens, Greece, 23-25 January 2019 | Nador, Morocco, 25-27 March 2019 | second semester 2019: date & place to be defined | Marseille, France 4-6 December 2019
  • The dates and locations of the following seminars will be announced shortly
  • Conditions of participation upon request. Coverage of travel and subsistence expenses for candidates eligible to the EBSOMED grant


C1. Facilitating inward investment / Rationale for Foreign Direct Investment


Module A. Context and stakes

  • Macro-economic aspects of FDI (world-wide, in the Mediterranean)
  • Rating of Med countries (country risk)
  • Opportunities for the region/ SWOT
  • Privatisation/PPP/BOT programmes
  • Links between FDI and export (internationalisation of flows)
  • EU-Med association agreements and their impact


Module B. Building a favourable business environment for investment

  • Competitiveness rankings (Doing Business, IMD, WEF etc.)
  • Political and social stability
  • Legal framework
  • Protection of the investor
  • Taxation, repatriation of profits
  • Social legislation
  • Training of the workforce
  • Venture capital and SME nurturing
  • Real estate, infrastructure and "utilities"
  • Facilities offered to executives (living conditions, int’al schools, culture)
  • Sectoral regulations for project approval


Module C. Facilitating investment and exchanges

  • Location criteria for investors
  • Importance of qualitative factors (personal experience and links, confidence, political stability of the system, consistency of speech vs. reality)
  • Discrepancies between the "official" framework and local practices
  • Bureaucracy, red tape, other obstacles
  • Technical barriers to commercial exchanges, freight transit conditions etc.
  • Standards and qualifications


Module D. Support to investors

  • Grants and financial aids
  • Tax exemptions
  • Company creation: start-ups, business incubators, micro-credit, capital funds
  • Company law
  • Creation of joint-ventures
  • Technology transfer agreements
  • Organisation of sub-contracting
  • Industrial zones, free zones etc.
  • Buildings, offices, real estate grants
  • Local training programmes for qualified personnel
  • Industrial restructuring and take-over opportunities


C2. Territorial marketing: structuring and promoting an attractive ecosystem


Module E. Defining the territorial marketing strategy

  • Opening of the cycle C2 and presentation of the project certifying
  • Criteria for selecting the investor’s site
  • Comparative advantages of the country and its investment sites
  • Diagnostic tools and methods
  • Set objectives, qualify targets
  • The tools of territorial marketing
  • Building a territorial offer
  • The importance of being very selective
  • Measure your performance


Module F. Governance of territorial marketing

  • The components of attractiveness : from promise to proof
  • An identity and marketing at the service of a shared projectWhat is expected of an investment promotion agency (IPA), a regional agency, the surrounding ecosystem
  • Pillars of investment promotion : strategy, institutional framework, services
  • Mandates and governance of the IPY, regional agency
  • Define a clear organisation with stakeholders and partners
  • Presentation of project topics certifying participants


Module G. Marketing territorial innovation

  • Why innovation ?
  • Presentation of the components of an innovation ecosystem
  • Innovation maturity in the MENA region
  • Attract FDI that transfers value
  • Marketing of innovation and innovative projects
  • Integrate FDI into a winning relationship with the fabric of strat-ups and innovative SMEs.


Module H. Communication strategy

  • Identity, brand and territory
  • Building the image and deploying a campaign
  • Perception vs. reality : image conveyed by the media and professionals
  • Digital marketing : social marketing and data management
  • Crisis management (how to give a good image in a disrupted environment)
  • Hearing of the projects certifying and closing the seminar


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C3. Organisation for detection and follow-up of investment projects


Module I. Identification and qualification of projects

  • National Development Plans and FDI policy
  • Identifying most promising sectors
  • Importance of sustainable FDI
  • Setting priorities and goals
  • Key elements of the investment promotion strategy
  • KPIs, budget allocation, defining staff skills
  • Impact assessment of projects
  • Performance review and annual report
  • Management tools


Module J. Investment generation

  • Investment generation tools
  • How to organize an economic intelligence service
  • Investor targeting techniques
  • Build a relationship with the investor
  • Due diligence, project economic & financial analysis


Module K. Facilitation of investment projects

  • What kind of services is the investor expecting?
  • Building the investment project facilitation process
  • Investment projects management
  • Project’s coordination
  • Site visit preparation
  • Preparing the contract (exchange of letters, contract)
  • Success stories media communications


Module L. After-care

  • Importance of aftercare
  • Setting an aftercare strategy and problem solving process
  • Aftercare goals and services
  • Promoting linkages with the domestic ecosystem
  • Partners and tools
  • Policy Advocacy


C4. Project development and management: cooperation and fund raising


Module M. Cooperation funding:  opportunities for territorial change

  • Donors overview
  • EU programmes and projects
  • The project cycle
  • Formulating a concept note and a project proposal
  • Evaluation and watch on funding opportunities
  • Case studies and group work


Module N. Diagnostic: transform a territorial challenge into a project idea

  • Cooperation project
  • Identifying, collecting and analysing datas
  • Drafting and analysing problems
  • Selecting a strategy and drafting an action plan
  • Case studies, group work and role play


Module O. Designing and managing a project that match the objectives

  • The logical framework
  • Programming projects : resources, time and sequences
  • The coordinator role
  • Administrative and financial management
  • Support the action through communication
  • Case studies, group work and role play


Module P. Assessing the project impact and capitalisation

  • Evaluation criterias
  • Planning and conducting an evaluation
  • Drafting an evaluation report
  • Sharing results and adopting recommendations
  • Capitalising and sharing knowledge
  • Case studies, group work and role play
  • Transferring TEDM Project development and management curricula to professional environment


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Aurélien Baudoin, Director, Network and Development, ANIMA
Tel. +33 (0)4 9611 6763

Tel. +33 4 96 11 67 60  
Projets & Services ANIMA