Towards a Mediterranean Tourism Brand

Country: Algeria, Others countries, Cyprus, Egypt, Euromed, Europe, Israel, Jordan, Lebanon, Libya, Malta, Morocco, Palestine, Syria, Tunisia, Turkey
Activity: Other or not specified, Education, culture, media, Tourism, catering

The aim of this study is therefore to identify the advantages of the creation of a Mediterranean Tourism Brand. The objective is to sell the Mediterranean as a common and differential destination from other similar destinations while creating new prospects and opportunities between possible partners and investors from the North and the South of the Mediterranean.

 

An essential part of this study will be to identify the attributes for a brand position related to the tourism aspect of the Mediterranean region, and future opportunities for developing a branding communication strategy for ensuring a better global market position. Another key issue relates to identifying the potential tourism products that will permit a better positioning of the Mediterranean Brand within the global tourism market.


Executive summary Résumé
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