Growth has not stopped since. -At the beginning of the 60s, Geobra Brandstätter was producing record players, communications systems, fibre glass boats, petrol tanks and water skis. Confronted with increasing cost prices at the beginning of the 70s, the company decided to open a first factory on Malta. The Playmobil toy system appeared for the first time in 1974 at the International Toy Fair in Nuremberg.

The success was immediate and has been maintained until the present day. Geobra Brandstätter has become the most prosperous toy manufacturer in Germany, with a consolidated turnover in 2001 of 292.9 million Euros and a payroll of 2,318 personnel of which 1,257 in Germany. Production is today spread between Germany, Spain and Malta.

Brandt International Ltd. started its production on Malta in 1972 manufacturing toy telephones and record players. Playmobil production on the island started in 1976. At the start, only the famous Playmobil figures, whose manufacture necessitated the use of large numbers of staff, were produced on Malta. Today, Playmobil Malta Ltd. produces toys, timers, software and steel models.

In 2003, the group moved into a new 38,000 m2 factory, where 150 injection moulding machines are installed with a sophisticated system of printing and packaging processes. It is the largest factory in the plastics sector on Malta, producing around 50 millions smiling plastic figures per annum. The Maltese unit employs 700 highly specialised staff and exports goods worth 65 million euros per annum, essentially to Europe, the USA and Canada.