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MOROCCO |
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Success story |
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Geodis Group aims to turn Tanger Med into a global logistics hub |
Geodis is a European logistics group with a global network. Through its ability to manage all or part of the supply chain (flow management, air and sea freight, distribution/ express delivery, contract logistics, haulage of full and part loads), Geodis assists its customers with their strategic, geographical and technological development by proposing solutions tailored to the challenges of optimising their physical and information flows. We have been operating in the Maghreb since 1987, originally specialising in regular full-load road haulage from Europe (RORO) and air and sea groupage from the main European ports and airports.
Thanks to its in-depth knowledge of local markets and cultures, Geodis is now one of the leading international logistics players, especially in Morocco and Tunisia, and is developing major projects in Algeria and Libya. In Morocco, Geodis operates a number of sites (Casablanca, Ain Sebaa, Tanger) comprising nearly 40 000 m² of warehouse space. With a workforce of 200, Geodis Maroc carries out a wide range of supply chain and logistics management operations for its customers, providing diverse and complementary services such as inventory management and order preparation as well as value added services such as product control, customisation, kitting, assembly and bonded warehousing.
Because it is established in the Tanger Med free port, Geodis is able to offer the corresponding tax advantages to its customers – the generators of intercontinental flows. Tanger Med is ideally situated between the Mediterranean Sea and the Atlantic Ocean, making it a multimodal strategic hub equipped with state-of-the art infrastructure.Through its international road, air and sea freight operations, Geodis gives local industries preferential access to the Group’s global network covering five continents. At the same time, it provides exporters throughout the world with an advanced distribution platform in the Maghreb from which to target the markets of Africa and Southern Europe.
Jean-Louis Demeulenaere
Deputy CEO, Geodis Group
To download the booklet "Entrepreneurs’ success stories" Part 1 / To download the booklet "Entrepreneurs’ success stories" Part 2
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Telefonica invades the Moroccan mobile and call centre market |
Following the opening up of the telecoms market to the private sector and thanks to a record offer, a Telefonica-led consortium acquired in July 1999 the second GSM licence for a cost of 1.1 billion US dollars (the equivalent of 10.8 billion DH). Medi Telecom (Méditel) then became the competitor of the historic operator Maroc Telecom in the mobile telephone industry.
After a successful bid for Morocco’s second fixed telephony license in July 2005, implying a DH 5 billion investment plan over 3 years, and the acquisition for DH 320 million of a UMTS license in July 2006, Méditel rapidly took its place as a major telecoms player in the Kingdom. As of December 31st 2005, it claimed 4 million mobile phone subscribers, while the commercial launching of its fixed telephony services in May 2006 prevents Meditel from giving any significant figure for 2006 in this sector..
Telefonica, via its operational division Telefonica Moviles, together with Portugal’s PT Moveis, both owners of a 32.18% stake in Méditel (while the rest of the capital is held by Moroccan partners), is happy to reap the benefits from its massive investments into Moroccan telecoms infrastructures.
The Spanish giant is also active in the call centre business, through Atento Marruecos, Telefonica’s Atento local subsidiary, present in Morocco since 2000. With three hubs at Casablanca, Tangiers and Tetouan, Atento has more than 1,000 positions (telemarketers) and is in consequence one of the main players in the sector. The creation of 230 extra positions is planned for Tangiers. The investment amounts to 80 million DH (7.5 M €) for each centre. Atento Marruecos has among its clients, Méditel, Royal Air Maroc and Crédit du Maroc. |
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