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ANIMA PUBLICATION
    07 November 2011 Socially Responsible Investment: What Strategy for the Mediterranean?  
   
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Success story

'Turkey was clearly an attractive market for Zentiva. This is due to its growing economy, its large population, its demographics and the fact that the primary care market in Turkey remained largely untapped. Our analysis showed us that Turkey could be a very important market for us...'

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It is 20 years now since the country’s geostrategic position attracted the Dutch group TNT to Turkey


Turgut Yildiz, General Manager of TNT Turkey
TNT, the Dutch delivery and distribution group, set up shop in Turkey back in 1988, when it established TNT Express to develop the express delivery of packages and documents. We were keen to take advantage of Turkey’s strategic position as gateway to the Middle East and as a bridge between Asia and Europe. The extremely dynamic domestic market also offered great potential.

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The British group Camper & Nicholsons is developing marinas in Turkey and throughout the Mediterranean


Nick Maris, Chairman and CEO of Camper & Nicholsons Marinas International
Since 1782 the name Camper & Nicholsons (C&N) has been synonymous with yachting. From its origins as a boat builder, C&N went on to create the beautiful J Class yachts that challenged for the America’s Cup in the 1930s. Latterly, for the past 40 years, the company has also been involved in the development and management of marinas – where demand for berths outstrips supply, as the global fleet of yachts continues to grow.

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Czech Zentiva enters the Turkish market and becomes a regional player


Jiri Michal, Chief Executive Officer Zentiva
Zentiva is an international company which develops, manufactures and markets modern branded generic pharmaceutical products. By late 2006, we had become one of the largest suppliers of generic medicines in Central and Eastern Europe, having expanded through a combination of organic growth and acquisitions in Slovakia and Romania. We were therefore looking for opportunities to expand into other countries which offered the scope for significant growth.

To download the booklet "Entrepreneurs’ success stories" Part 1 / To download the booklet "Entrepreneurs’ success stories" Part 2
 
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