| COUNTRY PERSPECTIVES
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TURKEY |
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Success story |
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Schneider has created a network of 100 partners and exports out of Turkey |
Schneider Electric, one of the leading world manufacturers of electricity distribution equipment and industrial programmers (Merlin Gerin, Square D, Télémécanique brands) has been located in Turkey since 1987. At the time, the group, which had a turnover in 2002 of more than nine billion euros, arrived in Turkey by directly creating a subsidiary called Schneider Electric Turquie 100% owned by Schneider Electric SAS. The objective is to profit from the economic growth of the country, to gain a foothold in a territory of strong industrial potential. Briefly, to capture the demand of an emerging country where expenses in electric equipment are still very high.
Over the years, the presence of Schneider was to gain strength, as it accompanied the development of the country, the demand for electric equipment evolving in parallel with the rise in power of the country’s electricity network as well as the development of the Public Works sector. Today, Schneider has a complete commercial organisation with 13 branches and a network of 100 partners, a production site with a factory at Izmir, as well as a distribution centre near Istanbul. The world number one in circuit-breakers, switches and electric sockets today employs a total of 400 people in Turkey with a turnover of 74 million euros in 2002.
«The situation is positive » underlines the group when asked about the main lessons to be learnt from its presence in the country. It especially highlights the quality of the production site of Izmir. The factory was chosen to satisfy the global needs of Schneider Electric for the supply of medium voltage boards. A sign of world recognition of Izmir and Turkish know-how. |
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